Here’s a framework for a class designed to teach your agents how to leverage BrokerBot to create a holiday social media marketing plan, specifically for the weeks leading up to Christmas.
Class Framework: "Using BrokerBot to Build Your Holiday Social Media Plan"
Class Objective:
Equip agents with practical strategies and workflows to use BrokerBot for planning, creating, and executing an engaging Christmas holiday social media marketing campaign.
1. Introduction & Goals (5 minutes)
Welcome & purpose of the class
Importance of early holiday marketing
How BrokerBot simplifies content brainstorming, scheduling, and execution
2. Understanding the Power of BrokerBot (10 minutes)
Overview of what BrokerBot can do:
Content ideation (captions, images, themes)
Hashtag research & trending topics
Scheduling reminders and checklists
Creating custom marketing calendars
Linking to compliance materials
Generating text message blasts or event invites
3. Step-by-Step Planning Workflow (25 minutes)
Step 1: Brainstorming Campaign Themes
Ask BrokerBot: “What are 7 fun holiday content ideas for real estate agents leading up to Christmas?”
Example output: “12 Days of Local Giving,” “Client Gift Teasers,” “Holiday Neighborhood Spotlights,” etc.
Step 2: Creating Your Content Calendar
Demo: “BrokerBot, make me a 3-week posting calendar with post topics and suggested dates for December.”
Show how to tailor for different platforms (Instagram, Facebook, Stories, Reels, etc.)
Step 3: Generating Captions & Image Prompts
Use: “Write me a friendly caption for a post about giving back to the community at Christmas.”
Use: “Suggest a prompt for a festive front door photo for Instagram.”
Step 4: Hashtag & Engagement Strategy
Ask: “What hashtags should I use for real estate holiday posts in Tucson?”
Demo engagement tips (“BrokerBot, give me 5 call-to-action ideas for my holiday posts.”)
Step 5: Scheduling & Automation
How to set up reminders/events via BrokerBot
“Remind me to post my ‘Happy Holidays’ video on December 18th.”
Discuss integrating with tools like Google Calendar
Step 6: Compliance & Branding
Ask: “What compliance requirements apply to Christmas-themed real estate posts?”
“Remind me to add my brokerage logo to my holiday graphics.”
4. Hands-On Practice (15 minutes)
Pair agents in groups.
Each group uses BrokerBot to generate:
One complete holiday post (image prompt + caption)
Mini-campaign outline (at least 3 themed ideas)
Hashtag list for their market
Share results with the group.
5. Q&A and Troubleshooting (10 minutes)
Most common BrokerBot prompts for social planning
Troubleshooting "writer's block" or compliance concerns
How to get support if stuck
6. Wrap Up & Action Steps (5 minutes)
Hand out a cheat sheet with top BrokerBot prompts for holiday marketing (sample in next section)
Encourage agents to start their planning now
Offer 1-1 follow-up or accountability check-ins
BONUS: Cheat Sheet to Distribute
Top BrokerBot Prompts for Holiday Social Media Planning
"Give me 5 real estate holiday post ideas with captions."
"Draft a posting plan for December with weekly themes."
"Suggest photo prompts for festive listing shots."
"What are the trending hashtags for Christmas real estate?"
"Remind me to share a client appreciation post next Friday."
"List 3 unique holiday gifts to drop off for past clients."